Sky Media reveals power of addressable TV in five-year study amid successful expansion into Virgin homes

Virgin Media offers you a blockbuster free TV channel boost that Sky can't match - Mirror Online

Fitch Report, PDF, Recession

ibdf: Pay-TV viewership has grown as 5.8 million homes switched from free to paid: IBDF - The Economic Times

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Sky Media unveils four million-strong household viewing panel

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Case Study in Addressable TV

Case Study in Addressable TV

Case Study in Addressable TV

Now TV launches addressable TV advertising to help improve campaign targeting, Business News - AsiaOne

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