TikTok has changed music — and the industry is hustling to catch up : NPR

TikTok has flipped the script on the music industry, and everyone from artists to analysts and even marketing bosses at the top labels are trying to catch up.

How TikTok is Changing the Music Industry - GWI

Exploring how TikTok is changing the music industry for brands, artists and audiences - Human8

T.J. Mack wants you to know it's OK to sit

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TikTok has changed music — and the industry is hustling to catch up