The $14 Billion Man: Why Nike Lost NBA Superstar Stephen Curry to Under Armour

Golden State's Stephen Curry is an NBA champion, league MVP, and cultural phenomenon, yet Nike let him get away. And this is why you care.

The $14 Billion Man: Why Nike Lost NBA Superstar Stephen Curry to Under Armour

What Under Armour learned from Nike and how those lessons could be worth 14 $ billion for

3 Critical Sales Lessons Learned from Nike Losing Steph Curry to Under Armour

Former Nike Executive Explains Botched 2013 Meeting with Stephen Curry - Sports Illustrated FanNation Kicks News, Analysis and More

Nike took a $14 billion risk on Stephen Curry we can all learn from

Former Nike Executive Explains Botched 2013 Meeting with Stephen Curry - Sports Illustrated FanNation Kicks News, Analysis and More

Former Nike Executive Explains Botched 2013 Meeting with Stephen Curry - Sports Illustrated FanNation Kicks News, Analysis and More

Nike's clumsy loss of Curry to Under Armour could have far-reaching effects, Stephen Curry

Nike once reportedly lost $14,000,000,000 after fatal presentation slip up which led Steph Curry to sign with Under Armour

Nike's $14 Billion Mistake: How They Lost Steph Curry To Under Armour

Now Having Potential $1 Billion Deal With Under Armour, Stephen Curry Rocked LeBron James' Nike Kicks on His NBA Debut - EssentiallySports

Nike botched Steph Curry pitch — and is paying for it dearly

Report: Under Armour, Golden State Warriors star Steph Curry near $1 billion endorsement deal - Baltimore Business Journal

Stephen Curry Net Worth: Breaking Down His Salary, Shoe Contract and More, News, Scores, Highlights, Stats, and Rumors

STEPHEN CURRY AND UNDER ARMOUR LAUNCH THE CURRY BRAND, AIMED TO CHANGE THE GAME FOR GOOD