Hot Wheels - The Strong National Museum of Play

nbsp; Inducted Year: 2011 In the 1960s, Elliot Handler, a cofounder of Mattel, Inc., envisioned a die-cast car to surpass the popular English Matchbox brand. He wanted a line of toy cars to dominate Mattel’s boys’ division just as its Barbie doll had become the strongest brand in its girls’ division. Handler insisted that the toy cars look authentic, so the project enlisted Harry Bradley, a top auto designer from Chevrolet, to lead the toy design team. What Handler really wanted was []

Online Exhibits - The Strong National Museum of Play

The Strong National Museum of Play explores history of toys, games

30 Of The Most Iconic Toys In History

An Afternoon at the Strong Museum in Rochester, NY

Visit The Strong National Museum of Play In New York For All Kinds Of Interactive Adventure

Online Exhibits - The Strong National Museum of Play

Online Exhibits - The Strong National Museum of Play

Strong National Museum of Play

Online Exhibits - The Strong National Museum of Play

LEGO, Vintage Toys, Video Games and more at The Strong National Museum of Play - The Brothers Brick

Online Exhibits - The Strong National Museum of Play

Online Exhibits - The Strong National Museum of Play

The National Toy Hall of Fame – Rochester, New York - Atlas Obscura

kid friendly dining Archives - Rochester's Playbook

Strong museum play rochester new hi-res stock photography and images - Alamy