Selena Gomez Says She Created Rare Beauty 'for Everyone

Selena Gomez spoke to PEOPLE about crossing the two-year mark with Rare Beauty and said she's proud of how the brand has "challenged the norms" in the beauty space.

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Selena Gomez, Rare Beauty Launch 'Your Words Matter' Campaign

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Selena Gomez Dazzles in Alexander McQueen Blazer Dress for Rare Beauty

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What Selena Gomez DIDN'T Tell You About the Rare Beauty Find Comfort Line!