Samsung unveils flagship 98-inch Neo-QLED 8K TV with Dolby Atmos system – and it's eye-wateringly expensive

Priced at roughly four times that of the company’s recently announced 98-inch Q80C, will this new model make a splash in Samsung’s home nation?

98” Class Samsung Neo QLED 8K QN990C

Samsung Debuts 98-Inch Class Neo QLED 8K TV, New Offerings for Integrators at CEDIA 2023 - Samsung US Newsroom

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Samsung's 98-inch QN990C NEO-QLED 8K TV is $40,000: CEDIA 2023

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98” Class Samsung Neo QLED 8K QN990C

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SAMSUNG 98-Inch Class Neo QLED 4K UHD QN90A Series Mini LED Quantum HDR 64x, Object Tracking Sound+ , Ultra Viewing Angle, Smart TV with Alexa

Samsung 98-inch Neo QLED 4K TV is a monster