Mastering the Art of Persuasion with Dr. Robert Cialdini - Marketing Speak

Tune in as Dr. Robert Cialdini lays down the basic principles on Marketing Speak podcast. Persuasion is a core skill that every entrepreneur should be adept in. Without it, you’ll probably find it hard to raise capital, attract clients, or even close a sale!

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HBR's 10 Must Reads on Communication (with featured article The Necessary Art of Persuasion, by Jay A. Conger) by Robert B. Cialdini, Nick Morgan, Deborah Tannen (Audiobook) - Read free for 30 days