It's TV: How AT&T is reshaping HBO with the help of 'Big Bang Theory

“Big Bang” is the most visible in a series of changes HBO has gone through since its acquisition by AT&T, and its new direction is already causing questions to be asked about whether it is already on its way to abandoning the mantle of TV’s premium brand.
“Big Bang” is the most visible in a series of changes HBO has gone through since its acquisition by AT&T, and its new direction is already causing questions to be asked about whether it is already on its way to abandoning the mantle of TV’s premium brand.
This is additional taxonomy that helps us with analytics

The AT&T Transformation: From Wireless Carrier to Largest Streaming Powerhouse

AT&T and Other Media Services are Changing the Cable Industry

The War for Talent in the Age of Netflix - WSJ

Peacock vs. HBO Max vs. Disney Plus vs. Apple TV Plus vs. Netflix vs. Quibi: How streaming stacks up - CNET

The Big Bang Theory' to Stream Exclusively on HBO Max in $500 Million-Plus Deal - TheWrap

Broadcasters party like it's 1999 at upfronts, while pivoting toward streaming future

The Big Bang Theory' goes to AT&T's HBO Max streaming service for over a billion

AT&T and Other Media Services are Changing the Cable Industry

AT&T CEO Randall Stephenson on new video service: A 'significant growth driver' with tens of millions of subscribers - Dallas Business Journal

The Big Bang Theory' to Show on New Streaming Service HBO Max - WSJ

AT&T's HBO Max Pricing Could Be Too High for Subscribers, According to Moody

How AT&T Took HBO to the Max – TMT & Chill

Her Role at HBO Max? Challenging Netflix - The New York Times

When the Medium Is the Max

The Big Bang Theory,' a Durable Hit for CBS, Will End in 2019 - The New York Times