The IKEA Effect: Understanding the Psychological Phenomenon of Ownership and Attachment

The IKEA Effect, coined by researchers Norton, Mochon, and Ariely in 2012, refers to the tendency for individuals to overvalue and develop a stronger attachment to products they have played a direct role in creating or assembling. This effect has been widely observed and studied across various conte

When We Build, We Love: Understanding the Ikea Effect, by Saeed Mohajeryami, PhD, Mind Talk

Episode 35: What Nonprofits Can Learn from IKEA to Increase Support & Impact, with Boris Kievsky - dotOrgStrategy

How the 'Ikea effect' subtly influences how you spend

PDF) When and how does labour lead to love? The ontogeny and mechanisms of the IKEA effect

The IKEA Effect: More Than Just Furniture Assembly

The IKEA Effect: Is Self-Made Really Better?

The Endowment Effect: Why ownership makes you overvalue your things - Kent Hendricks

IKEA Effect: How Online Customization Adds Value

How to win more sales the IKEA effect way

What is the IKEA Effect? The psychology of IKEA explained —

IKEA effect - The Decision Lab