Cristiano Ronaldo adds new business to his brand: bottled water

Cristiano Ronaldo launched a new brand of bottled water. It is called URSU and has been created together with Aguas Minerales de Ávila.

Paul Pogba follows Cristiano Ronaldo's lead by removing display drink during a press conference

Cristiano Ronaldo-sponsored brand of mineral water, URSU9, raises concerns over alleged false health claims - AS USA

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Has Cristiano Ronaldo's removal of Coca-Cola bottles, during the press conference, affected the stock price of The Coca-Cola Company? - Quora

Cristiano Ronaldo's Coca-Cola snub is a reminder of the power of personality and how sponsor-player relationships are changing for good - World Trademark Review

Will Ronaldo's cola snub take the fizz out of Coke's brand image?

Cristiano Ronaldo snubbed Coca-Cola. Then their market value sank $4 billion. - CBS News

Cristiano Ronaldo Snubs Coca-Cola at European Cup Causing Shares to Drop

Cristiano Ronaldo introduces his new water brand@ursu9_official in Spain @ cristiano @georginagio #cr7 #cr7junior #reels #viral #trending …

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Cristiano Ronaldo removes Coca Cola bottles at Euro presser, advises to drink water - Ronaldo kicks Coca cola to the curb

Coca-Cola, Ronaldo and Twisted Reality, by Aditya Kumar Saroj, The Geopolitical Economist