Coke Zero gets £10m revamp as Coca-Cola aligns products behind 'one brand' strategy
Coca-Cola is replacing its ‘Coke Zero’ variant with ‘Coca-Cola Zero Sugar’ in a bid to boost awareness of its zero-sugar variants, in what the company is calling its biggest new product launch in a decade.
‘Coca-Cola Zero Sugar’ will replace Coke Zero, which was launched in 2006, at the end of June. The move comes after research found half of people questioned did…
Coca-Cola launches £5m campaign as it unifies original and zero sugar variants
Coca-Cola the Marketing Agenda
Share Coke Campaign - FasterCapital
Coca-Cola beats expectations thanks to higher prices, innovations that appeals to Gen Z
Coca-Cola and the rise of the chief growth officer
128 years of Coca-Cola and its many brand extensions
Growth Strategy :: The Coca-Cola Company (KO)
How Top Brands Are Winning with Adelaide AU
NYSportsJournalism.com - Coca-Cola Pays $5.6B For BodyArmor, Honors Kobe - Drink Up: Coca-Cola Pays $5.6B For BodyArmor, Also Pays Homage To Kobe
Coca-Cola's Bobby Brittain on why Zero (Sugar) is the new hero
Coca-Cola's 'Take Action on Sugar' campaign - Master strategy or misleading?
NYSportsJournalism.com - Coca-Cola Launches 'Magic' FIFA World Cup Effort
Coca-Cola: Closing The Gap (NYSE:KO)