Associative coherence and targeting fast-thinking, 2 marketing lessons from Thinking ast and Slow

Daniel Kahneman, Nobel Prize winner in economics (2002) popularised the idea of “fast thinking” and “slow thinking” in his book “Thinking fast and slow”. While studying behavioral psychology, I stumbled upon his book and lectures that taught me two marketing lessons.

Thinking, Fast and Slow (Audible Audio Edition): Daniel Kahneman, Patrick Egan, Random House Audio: Books

Increased associative interference under high cognitive load

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Organizational Structure Vital Role in Shaping Business Innovation

J. Intell., Free Full-Text

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Convergent vs. Divergent Thinking: Finding Balance [2023] • Asana